{"id":11636,"date":"2023-09-06T17:52:02","date_gmt":"2023-09-06T17:52:02","guid":{"rendered":"http:\/\/lonecandle.com\/?p=11636"},"modified":"2023-09-06T17:52:02","modified_gmt":"2023-09-06T17:52:02","slug":"even-elon-musk-cant-fully-wreck-twitters-one-great-superpower","status":"publish","type":"post","link":"https:\/\/lonecandle.com\/?p=11636","title":{"rendered":"Even Elon Musk can\u2019t fully wreck Twitter\u2019s one great superpower"},"content":{"rendered":"\n<p>\n\n&#8220;the TV ratings Nielsen reports have no correlation to the viewership numbers Twitter is reporting. For starters, as always,&nbsp;<a href=\"https:\/\/digiday.com\/media\/apple-and-oranges\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nielsen is reporting the average viewership the debates generated<\/a>, not the total number of views, which is what online outlets generally report. That\u2019s not a new discrepancy, and at this point everyone in tech and media should know better but either doesn\u2019t or pretends not to.<br>More important, under Musk, Twitter has moved to an even more fanciful description of \u201cviewership,\u201d where it\u2019s not even pretending to count people who watch the video. Instead, it\u2019s simply measuring the&nbsp;<a href=\"https:\/\/twitter.com\/WillOremus\/status\/1694550591278608614\/photo\/2\" target=\"_blank\" rel=\"noreferrer noopener\">number of times someone has seen the tweet<\/a>&nbsp;with the video scroll through their feed, as the Washington Post\u2019s Will Oremus reports.&#8221;<br><a href=\"https:\/\/www.vox.com\/2023\/8\/24\/23844369\/musk-twitter-x-republican-debate-rnc-fox-news-tucker-carlson-trump-peter-kafka-media-column\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.vox.com\/2023\/8\/24\/23844369\/musk-twitter-x-republican-debate-rnc-fox-news-tucker-carlson-trump-peter-kafka-media-column<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;the TV ratings Nielsen reports have no correlation to the viewership numbers Twitter is reporting. For starters, as always, Nielsen is reporting the average viewership the debates generated, not the total number of views, which is what online outlets generally report. That\u2019s not a new discrepancy, and at this point everyone in tech and media should know better but either doesn\u2019t or pretends not to.<\/p>\n<p>More important, under Musk, Twitter has moved to an even more fanciful description of \u201cviewership,\u201d where it\u2019s not even pretending to count people who watch the video. Instead, it\u2019s simply measuring the number of times someone has seen the tweet with the video scroll through their feed, as the Washington Post\u2019s Will Oremus reports.&#8221;<\/p>\n<p>https:\/\/www.vox.com\/2023\/8\/24\/23844369\/musk-twitter-x-republican-debate-rnc-fox-news-tucker-carlson-trump-peter-kafka-media-column<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[1020,372,198,1598,328,327],"class_list":["post-11636","post","type-post","status-publish","format-standard","hentry","category-article-share","tag-debate","tag-election","tag-elections","tag-elon-musk","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/11636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11636"}],"version-history":[{"count":1,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/11636\/revisions"}],"predecessor-version":[{"id":11637,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/11636\/revisions\/11637"}],"wp:attachment":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}