{"id":3794,"date":"2020-11-10T13:16:04","date_gmt":"2020-11-10T13:16:04","guid":{"rendered":"http:\/\/lonecandle.com\/?p=3794"},"modified":"2020-11-10T13:16:04","modified_gmt":"2020-11-10T13:16:04","slug":"what-pollsters-have-changed-since-2016-and-what-still-worries-them-about-2020","status":"publish","type":"post","link":"https:\/\/lonecandle.com\/?p=3794","title":{"rendered":"What Pollsters Have Changed Since 2016 \u2014 And What Still Worries Them About 2020"},"content":{"rendered":"\n<p> &#8220;in 2016: Trump beat his polls by just a few points in just a few states. The presidential polls were, simply,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/fivethirtyeight.com\/features\/the-polls-are-all-right\/\" target=\"_blank\">not\u00a0<em>that\u00a0<\/em>off<\/a>. State-level polling was less accurate, although as editor-in-chief Nate Silver wrote after the election, it was \u201cstill within the \u2018normal\u2019 range of accuracy.\u201d<\/p>\n\n\n\n<p><br>That doesn\u2019t mean there weren\u2019t plenty of polling lessons to be gleaned from 2016, though. The\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/fivethirtyeight.com\/features\/education-not-income-predicted-who-would-vote-for-trump\/\" target=\"_blank\">importance of education<\/a>\u00a0in predicting a person\u2019s political preferences was a big one.&#8221;\u00a0<br>&#8230;<br>&#8220;Nearly every pollster we talked to has made some kind of modification since the last general election. Some changes were precipitated by what happened in 2016, while others were driven by the challenges facing the polling industry,\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.pewresearch.org\/fact-tank\/2019\/02\/27\/response-rates-in-telephone-surveys-have-resumed-their-decline\/\" target=\"_blank\">such as low response rates to phone calls<\/a>\u00a0and the\u00a0<a rel=\"noreferrer noopener\" href=\"http:\/\/cerc.net\/2018\/05\/06\/rising-cost-of-public-opinion-polling\/\" target=\"_blank\">greater cost<\/a>\u00a0of high-quality polling.<br>But one thing came up again and again in our interviews: Pollsters told us they were now\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.aapor.org\/Education-Resources\/For-Researchers\/Poll-Survey-FAQ\/Weighting.aspx\" target=\"_blank\">weighting their samples<\/a>\u00a0by education, because one key takeaway from 2016 was just how important someone\u2019s level of educational attainment was in predicting their vote.&#8221;<br>&#8230;<br>&#8220;NBC News\/Wall Street Journal polls are even weighted by the share of respondents from urban, suburban and rural areas. \u201cThis helps to make sure we are fully representing rural Americans,\u201d said Horwitt, adding that it also \u201cremoves another factor which can contribute to poll-to-poll variation.\u201d<\/p>\n\n\n\n<p>A number of pollsters have also changed the way they recruit respondents to make sure they are reaching every pocket of the population. Courtney Kennedy, Pew Research Center\u2019s director of survey research, explained that Pew has moved away from conducting polls by live phone calls that use&nbsp;<a href=\"https:\/\/methods.sagepub.com\/reference\/encyclopedia-of-survey-research-methods\/n436.xml\" target=\"_blank\" rel=\"noreferrer noopener\">random-digit dialing<\/a>&nbsp;to reach respondents to an address-based approach in which Pew first gets&nbsp;<a href=\"https:\/\/www.pewresearch.org\/methods\/u-s-survey-research\/american-trends-panel\/\" target=\"_blank\" rel=\"noreferrer noopener\">in touch with respondents by snail mail<\/a>&nbsp;to recruit them. Horwitt also told us that NBC News\/Wall Street Journal no longer uses random-digit dialing; instead, they draw their samples from&nbsp;<a href=\"https:\/\/methods.sagepub.com\/Reference\/\/encyclopedia-of-survey-research-methods\/n460.xml\" target=\"_blank\" rel=\"noreferrer noopener\">lists of registered voters<\/a>, which allows them to \u201ccalibrate the mix of respondents between Republicans, independents and Democrats on each survey.\u201d<\/p>\n\n\n\n<p>Pollsters that reach respondents by phone are also relying more on cellphones.&#8221;&nbsp;<\/p>\n\n\n\n<p>&#8230;<\/p>\n\n\n\n<p>&#8220;many pollsters are using a combination of approaches to reach the widest slice of voters.&#8221;<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/fivethirtyeight.com\/features\/what-pollsters-have-changed-since-2016-and-what-still-worries-them-about-2020\/\" target=\"_blank\">https:\/\/fivethirtyeight.com\/features\/what-pollsters-have-changed-since-2016-and-what-still-worries-them-about-2020\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;in 2016: Trump beat his polls by just a few points in just a few states. The presidential polls were, simply, not that off. State-level polling was less accurate, although as editor-in-chief Nate Silver wrote after the election, it was \u201cstill within the \u2018normal\u2019 range of accuracy.\u201d<\/p>\n<p>That doesn\u2019t mean there weren\u2019t plenty of polling lessons to be gleaned from 2016, though. The importance of education in predicting a person\u2019s political preferences was a big one.&#8221; <\/p>\n<p>&#8230;<\/p>\n<p>&#8220;Nearly every pollster we talked to has made some kind of modification since the last general election. Some changes were precipitated by what happened in 2016, while others were driven by the challenges facing the polling industry, such as low response rates to phone calls and the greater cost of high-quality polling.<\/p>\n<p>But one thing came up again and again in our interviews: Pollsters told us they were now weighting their samples by education, because one key takeaway from 2016 was just how important someone\u2019s level of educational attainment was in predicting their vote.&#8221;<\/p>\n<p>&#8230;<\/p>\n<p>&#8220;NBC News\/Wall Street Journal polls are even weighted by the share of respondents from urban, suburban and rural areas. \u201cThis helps to make sure we are fully representing rural Americans,\u201d said Horwitt, adding that it also \u201cremoves another factor which can contribute to poll-to-poll variation.\u201d<br \/>\nA number of pollsters have also changed the way they recruit respondents to make sure they are reaching every pocket of the population. Courtney Kennedy, Pew Research Center\u2019s director of survey research, explained that Pew has moved away from conducting polls by live phone calls that use random-digit dialing to reach respondents to an address-based approach in which Pew first gets in touch with respondents by snail mail to recruit them. Horwitt also told us that NBC News\/Wall Street Journal no longer uses random-digit dialing; instead, they draw their samples from lists of registered voters, which allows them to \u201ccalibrate the mix of respondents between Republicans, independents and Democrats on each survey.\u201d<\/p>\n<p>Pollsters that reach respondents by phone are also relying more on cellphones.&#8221; <\/p>\n<p>&#8230;<\/p>\n<p>&#8220;many pollsters are using a combination of approaches to reach the widest slice of voters.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[372,637,751,479],"class_list":["post-3794","post","type-post","status-publish","format-standard","hentry","category-article-share","tag-election","tag-polling","tag-polls","tag-voting"],"_links":{"self":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/3794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3794"}],"version-history":[{"count":1,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/3794\/revisions"}],"predecessor-version":[{"id":3795,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/3794\/revisions\/3795"}],"wp:attachment":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}