{"id":5387,"date":"2021-06-17T11:48:52","date_gmt":"2021-06-17T11:48:52","guid":{"rendered":"http:\/\/lonecandle.com\/?p=5387"},"modified":"2021-06-17T11:48:52","modified_gmt":"2021-06-17T11:48:52","slug":"the-facebook-ban-hurt-trump-in-surprising-ways","status":"publish","type":"post","link":"https:\/\/lonecandle.com\/?p=5387","title":{"rendered":"The Facebook Ban Hurt Trump in Surprising Ways"},"content":{"rendered":"\n

\n\n“Facebook always was hugely important<\/strong><\/strong> to Trump in his political rise and reign. Twitter, which has booted him forever<\/a>, tended to be more front and center \u2014 it was for Trump a rough, running focus group<\/a>, and a real-time, utterly un-private diary<\/a>. But if Twitter was the loudspeaker, Facebook was the less flashy but nonetheless critical organizing, advertising and fundraising infrastructure. Compared to Twitter\u2019s noisy caf\u00e9, Facebook was the underground pipes. It\u2019s hard to see how Trump would have become president without it.<\/p>\n\n\n\n

\u201cI understood early that Facebook was how Donald Trump was going to win,\u201d Brad Parscale, the digital media director on Trump\u2019s 2016 campaign who then started as his campaign manager in 2020, said in 2017<\/a>. \u201cFacebook was the method \u2014 it was the highway which his car drove on.\u201d<\/p>\n\n\n\n

\u201c\u2026 large numbers of conservative voters, ability to broadcast all day, multiple times to the same audience, and the numbers were showing in the consumer side that people were spending more and more hours of their day consuming Facebook content,\u201d he said in 2018<\/a>. \u201cBeing able to show a message directly from President Trump talking\u2026 talking directly to camera was very important. I could get it right there not filtered by the media, not filtered by anyone. It was his face. It was the person you wanted to hear from talking directly to you.\u201d<\/p>\n\n\n\n

A New Yorker headline in March of 2020 referred<\/a> to \u201cTrump\u2019s Facebook Juggernaut.\u201d<\/p>\n\n\n\n

\u201cHe arguably has the best fundraising list in Republican politics right now, which means he has the best email lists and text messaging lists, but there\u2019s a half-life on that \u2014 because people change emails, change cell phone providers. So it\u2019s important that he keeps filling that pipeline with new contacts, and that\u2019s where Facebook comes in,\u201d Wilson said, noting that polling he\u2019s done suggests that 60 percent of voters log on to Facebook every day<\/em>.”<\/p>\n\n\n\n

https:\/\/www.politico.com\/news\/magazine\/2021\/05\/05\/trump-social-media-supporters-485381<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

“Facebook always was hugely important to Trump in his political rise and reign. Twitter, which has booted him forever, tended to be more front and center \u2014 it was for Trump a rough, running focus group, and a real-time, utterly un-private diary. But if Twitter was the loudspeaker, Facebook was the less flashy but nonetheless critical organizing, advertising and fundraising infrastructure. Compared to Twitter\u2019s noisy caf\u00e9, Facebook was the underground pipes. It\u2019s hard to see how Trump would have become president without it.<\/p>\n

\u201cI understood early that Facebook was how Donald Trump was going to win,\u201d Brad Parscale, the digital media director on Trump\u2019s 2016 campaign who then started as his campaign manager in 2020, said in 2017. \u201cFacebook was the method \u2014 it was the highway which his car drove on.\u201d<\/p>\n

\u201c\u2026 large numbers of conservative voters, ability to broadcast all day, multiple times to the same audience, and the numbers were showing in the consumer side that people were spending more and more hours of their day consuming Facebook content,\u201d he said in 2018. \u201cBeing able to show a message directly from President Trump talking\u2026 talking directly to camera was very important. I could get it right there not filtered by the media, not filtered by anyone. It was his face. It was the person you wanted to hear from talking directly to you.\u201d<\/p>\n

A New Yorker headline in March of 2020 referred to \u201cTrump\u2019s Facebook Juggernaut.\u201d<\/p>\n

\u201cHe arguably has the best fundraising list in Republican politics right now, which means he has the best email lists and text messaging lists, but there\u2019s a half-life on that \u2014 because people change emails, change cell phone providers. So it\u2019s important that he keeps filling that pipeline with new contacts, and that\u2019s where Facebook comes in,\u201d Wilson said, noting that polling he\u2019s done suggests that 60 percent of voters log on to Facebook every day.”<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[585,221,372,761,328,327],"class_list":["post-5387","post","type-post","status-publish","format-standard","hentry","category-article-share","tag-campaign","tag-donald-trump","tag-election","tag-facebook","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/5387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5387"}],"version-history":[{"count":1,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/5387\/revisions"}],"predecessor-version":[{"id":5388,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/5387\/revisions\/5388"}],"wp:attachment":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}