{"id":7480,"date":"2022-03-16T11:44:59","date_gmt":"2022-03-16T11:44:59","guid":{"rendered":"http:\/\/lonecandle.com\/?p=7480"},"modified":"2022-03-16T11:44:59","modified_gmt":"2022-03-16T11:44:59","slug":"apple-broke-facebooks-ad-machine-whos-going-to-fix-it","status":"publish","type":"post","link":"https:\/\/lonecandle.com\/?p=7480","title":{"rendered":"Apple broke Facebook\u2019s ad machine. Who\u2019s going to fix it?"},"content":{"rendered":"\n<p> &#8220;Facebook says changes Apple made that affect how ads work on iOS apps \u2014 namely, that it\u2019s now much harder for app-makers and advertisers to track user behavior \u2014 will cost it $10 billion in revenue this year.<\/p>\n\n\n\n<p><br>For context: Facebook is still making an enormous amount of money from advertising \u2014 analyst Michael Nathanson estimates the company will generate $129 billion in ad revenue in 2022. But that would mean its ad business will only grow about 12 percent this year, compared to a 36 percent increase the previous year. Wall Street has prized Facebook for its ability to grow at a rocket velocity, and now that rocket may be sputtering.&#8221;<\/p>\n\n\n\n<p><br>https:\/\/www.vox.com\/recode\/22929715\/facebook-apple-ads-meta-privacy <\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Facebook says changes Apple made that affect how ads work on iOS apps \u2014 namely, that it\u2019s now much harder for app-makers and advertisers to track user behavior \u2014 will cost it $10 billion in revenue this year.<\/p>\n<p>For context: Facebook is still making an enormous amount of money from advertising \u2014 analyst Michael Nathanson estimates the company will generate $129 billion in ad revenue in 2022. But that would mean its ad business will only grow about 12 percent this year, compared to a 36 percent increase the previous year. Wall Street has prized Facebook for its ability to grow at a rocket velocity, and now that rocket may be sputtering.&#8221;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[13],"tags":[764,798,761,1005],"class_list":["post-7480","post","type-post","status-publish","format-standard","hentry","category-article-share","tag-apple","tag-business","tag-facebook","tag-technology"],"_links":{"self":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/7480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7480"}],"version-history":[{"count":1,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/7480\/revisions"}],"predecessor-version":[{"id":7481,"href":"https:\/\/lonecandle.com\/index.php?rest_route=\/wp\/v2\/posts\/7480\/revisions\/7481"}],"wp:attachment":[{"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lonecandle.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}