Can You Buy A Presidential Election?

“Bloomberg’s support grew more than three times as fast in markets where he advertised than where he didn’t, and in the week before his disastrous debate performance on Feb. 19, he registered 15 percent support in these markets compared with 6 percent in other markets.”

“On its own, Bloomberg’s experiment shows TV advertising can’t swing an entire election. It could not overcome Bloomberg’s lack of charisma or skill as a debater. Bloomberg’s campaign did show, however, that advertising can have a measurable, double-digit impact on the polls and vault a candidate into the top tier. That’s not nothing.”

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