“American goods are losing ground fast. A recent KPMG survey finds that “60% of businesses reported decreased overseas sales” in the first six months of President Donald Trump’s tariffs. For instance, U.S. liquor exports tumbled 9 percent in the second quarter of this year, with steep declines across the European Union, Canada, Britain, and Japan, which together buy about 70 percent of these exports. In another example, China—once a key customer for U.S. farm goods—has turned instead to Argentina and other suppliers, and total U.S. soybean exports are down 23 percent this year.
Smaller companies are also adversely affected. A valve and gas component maker in Napa Valley just announced that it will shut down a plant and discharge 237 employees, citing weak overseas demand linked to tariffs. Let’s not forget the upcoming Supreme Court case of V.O.S. Selections, Inc. v. Trump, where U.S. importers and resellers of wine, electronics kits, apparel, and other goods argued that the April 2 “Liberation Day” tariffs disrupted their supply chains, forced steep price increases, and threatened their viability.
American consumers, too, are paying the price. KPMG finds that nearly half of American companies have already raised prices because of tariffs; two-thirds have passed at least part of those costs on to shoppers; and nearly 40 percent have paused hiring, with a third cutting jobs.
CEOs overwhelmingly expect tariffs to weigh on business for years. Goldman Sachs estimates U.S. consumers are now footing 55 percent of the total tariff bill, while foreign exporters bear only a sliver of the costs.”
https://reason.com/2025/10/16/trumps-new-tariffs-on-furniture-will-be-costly-and-americans-will-pay