“But despite the recent attention, some say the rise of Parler fits into the larger history of American conservatives and their relationship with the media.
“This follows a pattern of what the right wing has done [since] the rise of talk radio in the ’80s, and then through live cable TV, and then the rise of social media,” Lawrence Rosenthal, the chair of the University of California Berkeley’s Center for Right-Wing Studies, told Recode. “In each case, what you found is that the right wing gives up on participating in mainstream media and creates an alternative universe.””
“Based in Nevada, the company behind Parler is run primarily by two people: Matze and Jared Thomson, who serves as CTO. Neither of them had a particular public profile before creating the app. Jeffrey Wernick, a bitcoin enthusiast and early Airbnb investor, serves as the company’s chief operating officer. But there are other people funding the app.
Earlier this month, Parler confirmed to the Wall Street Journal that conservative megadonor Rebekah Mercer was the company’s lead investor and agreed to fund Parler only if it gave users control over what they saw on the platform.”