“Trump and his campaign targeted voters regardless of their racial differences with his rural-resonant messages of social conservatism—pro-gun, pro-life, pro-military—and anti-NAFTA broadsides that are catnip for an electorate that blames free trade agreements and globalization for shuttered factories and a sinking standard of living. The campaign also added to the equation a hyperspecific and transactional component: very publicly backing the federal recognition the Lumbee have been seeking since the 1800s. Finally, Trump and his most prominent surrogates kept showing up, a persistence that crested with Trump’s rally in the county seat a week and a half before the election—something no sitting president had ever done here.”