“Mexico’s controversial, year-old, mandatory, front-of-package food warning label law was supposed to help Mexicans make healthier food choices and slash sky-high obesity rates in the country.
The law, which took effect one year ago this week, “requires black informational octagons to be placed on packaged foods that are high in saturated fat, trans fat, sugar, sodium[,] or calories.” Other requirements include that any food which must bear the dreaded black octagon “cannot include children’s characters, animations, cartoons, or images of celebrities, athletes[,] or pets on their packaging.”
Many food producers inside and outside Mexico opposed the labeling law, arguing it’s misleading, burdensome, and paternalistic. The Mexican government, though, claimed the law would lead Mexicans to eat 37 fewer calories per day, which would theoretically result in an average Mexican losing nearly four pounds per year. Some outside Mexico supported the labeling scheme, too. Last year, for example, a World Health Organization (WHO) regional office gushed over the black octagons and gave the Mexican government an award, calling the labels a “public health innovation” that is the “most advanced and comprehensive regulation worldwide.”
But early returns suggest the law’s impact has been negligible at best.
“More than a year after Mexico’s food warning label law took effect, sales of junk food and sugary beverages have not declined significantly, according to a market research firm and a business group,” Mexico News Daily reported last week. “In fact, sales of unhealthy products have increased in some cases, data shows.”
That’s the conclusion of a Mexico-based market research group, Kantar México, which tracks food purchases made by thousands of Mexican households each week. Mexico News Daily also notes that a Mexican government agency says purchases of treats such as candy, chocolates, and soda were higher this past September than they were in September 2020—the same month the WHO rewarded the Mexican government for its purportedly innovative efforts.
Despite the fact the law’s not working as advocates hoped and claimed it would, last week’s Mexico News Daily report notes a Mexican government official praised the labeling scheme as a success because “[c]onsumers are now more informed and empowered to make better choices.””