“It’s been over a year since Facebook, Twitter, and YouTube banned an array of domestic extremist networks, including QAnon, boogaloo, and Oath Keepers, that had flourished on their platforms leading up to the January 6, 2021, Capitol riot. Around the same time, these companies also banned President Donald Trump, who was accused of amplifying these groups and their calls for violence.
So did the “Great Deplatforming” work? There is growing evidence that deplatforming these groups did limit their presence and influence online, though it’s still hard to determine exactly how it has impacted their offline activities and membership.
While extremist groups have dispersed to alternative platforms like Telegram, Parler, and Gab, they have had a harder time growing their online numbers at the same rate as when they were on the more mainstream social media apps, several researchers who study extremism told Recode. Although the overall effects of deplatforming are far-reaching and difficult to measure in full, several academic studies about the phenomenon over the past few years, as well as data compiled by media intelligence firm Zignal Labs for Recode, support some of these experts’ observations.
“The broad reach of these groups has really diminished,” said Rebekah Tromble, director of the Institute for Data, Democracy, and Politics at George Washington University. “Yes, they still operate on alternative platforms … but in the first layer of assessment that we might do, it’s the mainstream platforms that matter most.” That’s because extremists can reach more people on these popular platforms; in addition to recruiting new members, they can influence mainstream discussions and narratives in a way they can’t on more niche alternative platforms.”