Politicians used to talk more about saving or fixing social security. It is closer to running out now, and politicians irresponsibly ignore it!
Someone’s willingness to pay isn’t just a function of how much they want the product or service, but also their ability to pay. So, when you have limited seats available for a sports game or concert, the people who go are not simply those who love the sport or the artist the most, but those who can better afford expensive tickets. This can result in rich people who don’t even care that much, having the best seats.