“In a market society, economists Milton and Rose Friedman wrote in 1979, “the consumer is protected from being exploited by one seller by the existence of another seller from whom he can buy and who is eager to sell to him.” In theory, if one company adopts “woke” branding that offends its customers, then the market will deliver those customers into the waiting arms of a competitor.
Yet, rather than waiting for the hand of the market to deliver an invisible spanking to “woke” corporations, speaker after speaker at the Federalist Society’s convention called for a central planner to intervene. ”