“These damages and those likely in other cases look like backbreakers for Jones. But no, not any more than his banishment from YouTube, Twitter, Facebook and Apple’s App Store. His business empire, far from scuttled, has an estimated value of between $135 million and $270 million. Jones has profited and is likely to continue to profit from his labors in the Lie Economy, the marketplace where gullible viewers are sorted from the skeptical and delivered to advertisers who make the most of their naïveté. The $49.3 million damages awarded are an eyeful, but no sharp legal knife thinks Jones risks paying much more than a fraction of that in this case and others. Despite the awful headlines the case sent up, Jones’ audience seems steadfast. Jones may have lost here, but he’ll continue to win.
To describe Jones as a Lie Economy worker is not to declare false everything he says and broadcasts. Not even his imagination veers to that polar extreme. But a review of his greatest hits attest to the low truth-value of many of his comments.”
“Jones isn’t the only entrepreneur working the Lie Economy angle. Fox News Channel and its bastard offspring Newsmax and OAN excel at pushing half-truths that stimulate viewer appetite for more outlandish morsels. Tucker Carlson would have you believe that Jan. 6 was a false flag operation. Sean Hannity pushed a baseless conspiracy theory about the murder of Seth Rich. The channel hyped ivermectin as a Covid treatment and drenched its audience in bogus coverage about the “stolen election.” Again, not everything aired on these channels can be dismissed as lies any more than the notion that Jones broadcasts lies only. But the steady stream of spurious segments they do air seems designed to hook accepting viewers whose attention can then be sold to advertisers. Unlike Jones, Fox News commands a more varied advertiser base, including blue-chip companies. But health supplements and pain relief products appear in a recent ranking of its top 10 biggest advertisers. The frequency of ads for gold, testosterone, reverse mortgages and a home-title lock product (pitched by Rudy Giuliani!) on Fox and its neighboring channels remind one that shrewd audiences aren’t the primary target.”