“The other problem with the “Americans want unbiased news” argument is a truth-in-labeling problem. It’s not that “Americans” think news is biased; it’s people who lean Republican. Democrats, by and large, think the news they get from existing outlets is reasonably trustworthy, as this helpful YouGov poll — which replicates a similar one conducted a year ago — spells out. It’s Republicans who distrust almost all outlets that aren’t explicitly aimed at them, like NewsMax. And even the Messenger’s own poll that purports to show a hunger for unbiased news underscores this: 55 percent of Democrats think coverage of their own party is fair — but only 19 percent of Republicans said the same.
Fox News, of course, figured this out from the get-go: That’s why their “fair and balanced” pitch actually means “news you’ll like if you’re on the right side of the political spectrum.” And that’s not what CNN and the Messenger say they’re selling.”
https://www.vox.com/23734303/cnn-the-messenger-unbiased-cable-news