“Yaccarino is a seasoned media executive who could help repair Twitter’s relationship with its advertisers, many of whom have quit or cut back from the platform recently because of Musk’s perceived volatility. She has a reputation for being a tough negotiator and was key in the launch of NBCUniversal’s digital Peacock streaming service, according to the Wall Street Journal. She’s also a known Trump supporter, according to sources. In the past few months, Yaccarino has publicly praised Musk, and she interviewed him at a major advertising conference in April — paving her way, in the eyes of media insiders, to take on the role.”
…
“if you think that means the Elon-Twitter story is over, don’t hold your breath. Musk is still very much in control. He will still be the owner of Twitter. Unless he sells the company — or a controlling share of it — he’s the one calling the shots.
How much power he gives Yaccarino is entirely at Musk’s discretion.”
https://www.vox.com/technology/2023/5/11/23720327/elon-musk-new-twitter-ceo-linda-yaccarino