Why Democrats Lost Latinos
“And yet, Democrats might not be in as much danger as it appears. There’s evidence that this year’s vote does not represent a pure, wholesale ideological transformation of Latinos. On the ground in Starr County, and in similar places across the country, I met voters who thought of the election simply as a referendum on the economy. The school teachers and gardeners and ranchers didn’t talk like Steve Bannon or J.D. Vance. They talked about the price of milk and gas. More than that, they saw national Democrats as apathetic — the party didn’t see their path to victory going through many Latino neighborhoods, so they focused elsewhere. And the results reflected that.”
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“These two Latinos had gone through an actual ideological shift. Lira voted for Obama twice, but had transformed into a passionate Republican. Other Trump voters I met in town, however, were much less ideological. Their message, instead, was something like this: Under Biden, there were days I couldn’t afford to fill up my truck with gas; the price of eggs doubled; my rent went up. Entonces, Biden is fired. It’s time for change. While the White House could point at record-high unemployment, and historically high blue-collar wages, high prices under Biden were much more keenly felt than any boost in paychecks. Accordingly, Trump’s ability to run as the change candidate gave him a huge, structural advantage with Latinos upset with the economy.”
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“Lira was disgusted with Democrats’ flip-flopping: She had voted for Obama in large part for his promise to create a pathway to citizenship for undocumented workers. But after 12 years of Democrats promising that pathway with no evidence of anything changing, Lira came to believe she’d been lied to.”
It’s sad because it was mostly Republicans that blocked a pathway to citizenship.
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“Here’s how profoundly damaged Democrats were by losing both immigration and the economy as winning issues: They lost support even among undocumented Latinos. Lira told me she had undocumented friends in Denison who (though they couldn’t vote) nonetheless supported Trump. Some had lived in the states for decades, working long hours, paying Social Security taxes they’d never get back. They felt bitter and aggrieved that the newest arrivals, especially those from Venezuela, had been given humanitarian parole under Biden, while they themselves still lacked legal status. They felt cut in line. And the feeling of being cut in line is the glue that unites conservatives in this country. Democrats flip-flopping lost them both pro-immigration voters and anti-immigration voters. It wasn’t just that their proposals weren’t popular — they had simply lost all credibility on the issue.”
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“Still, the situation for Democrats in swing states looks a lot better than it does in South Texas and Florida. Odio said that, in his own analysis of the vote, Democrats only performed a few points worse among Latinos in battleground states than they did in 2020 — “erosion, not realignment,” as Odio put it. When you grade on the curve on inflation and a super-unpopular incumbent, Democrats get even better grades — back when Biden was the nominee, Odio expected them to lose in a blowout. “I actually think the Republicans underperformed,” Odio said.”
https://www.politico.com/news/magazine/2024/11/11/why-democrats-lost-latinos-00188769