“when added up, thousands of small actions, like switching off lights during a heat wave, buying efficient appliances, or voting for politicians who will act on climate change, can become a larger force than what governments and businesses can muster on their own. Put another way, a comprehensive approach to climate change demands actions, both large and small.
“It’s a mistake to only focus on governments and big companies,” said Paul Burger, head of the sustainability research group at the University of Basel, who studies consumer decisions on energy. “It’s also a mistake to only focus on individuals.””